QR (Quick Response) Codes are matrix bar-codes that can be read by QR enabled bar-code readers and smart phones. Originally invented by Toyota in 1994 to track vehicles during the manufacturing process, they are now cropping up in print and television advertising across the globe. You should start using them to boost your marketing and advertising efforts!
So, what do they do?
In basic terms, QR Codes can be scanned by your potential customers/current customers/target market and used to instantly provide them with relevant and important information such as; your contact details, event details, virtual business cards, price lists and much more. QR Codes are most well known for redirecting the viewer straight to the organisation’s website.
Great, what does this have to do with me?
Your advertising and marketing efforts will become greatly enhanced and seamlessly integrated if you incorporate a QR Code on your leaflets, business cards, posters and local advertising; QR Codes can be used on almost any form of print or display.
Lovely stuff, so where do I get one?
Well, that’s the great bit, you can generate a QR Code for free and ask your printer to incorporate them in the design of your print materials. You can also download a QR Code Reader for free to your smartphone.
Will a QR Code really work for me?
QR Codes can be used for all sorts of businesses, products, services and events. Here’s a few examples to get your creative juices flowing!
- A consultant adds a QR code to the back of their business card so clients can scan the card with a smartphone and instantly add the consultant’s contact details to their address book.
- A festival organiser adds a QR code to the posters used to advertise the event. People no longer have to try to remember all the details, they can scan the code and go directly to a website to find out more and buy tickets.
- An estate agent uses QR codes on For Sale signs and in newspaper ads. Anyone scanning the code can gain instant access to sales particulars, interior photographs, and the agent’s contact details.
- A retailer decides to announce the opening of a new shop through a leaflet campaign. A QR Code is added to the leaflets, linking to a Google Map with the shop’s location. People can then follow the online directions directly to the door.
- A mail order company adds QR codes beside all products in their catalogue. Customers can now add products to their online shopping cart simply by scanning the relevant codes.
What do you think of OR Codes? Have you tried them? What were the results??
*Blog originally written by Inspired Business Solutions for Ballyprint.com. Image courtesy of ballyprint.com.