We worked with salon-exclusive skincare range, eléni, from the initial stages of product development, through to product launch, and finally on digital promotion.
Working with the business owner, we provided feedback on branding options and possible packaging concepts, and we teamed up with Catherine’s Beauty Boutique to trial products before deciding on their final scent, consistency, and ingredients.
With the website launched, and products available to purchase, we provided digital content services, which included managing the brand’s Facebook page, and writing relevant and interesting blog posts to provide useful information to customers and prospective purchasers.
Including creating content that increased customer awareness of the benefits of the active ingredients within the skincare range.
The brand have gone on to be very successful, being stocked in almost 100 salons and spas throughout Ireland, as well as exporting to other countries worldwide. We feel privileged to have been part of this journey.
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